Analytics cover
Analytics

Attribution model for a multi-brand portfolio

Unified reporting that let ten teams argue from one set of numbers.

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Marketing cover
Marketing

Driving Rs. 660 Cr in booking value

Full-funnel performance program across search, social, and remarketing.

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Strategy cover
Strategy

Cutting cost of marketing from 13.5% to 1.3%

Rebuilt the channel mix and measurement stack behind a Rs. 25 Cr annual budget.

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