Omkar Mahadik
Marketing that answers to the P&L. I dig into funnel, customer, and channel data to find what’s really holding growth back, then build the plan that fixes it. Five years, ₹25 Cr+ in annual budgets managed.
A Leader Who Solves the Problem
Five years managing annual marketing spend across real estate, consumer electronics, health & personal care alongside hands-on e-commerce sales operations and B2B client management. Different industries, same pattern every time: the real issue was rarely the channel or the creative. It was upstream, in pricing, positioning, or how the business itself was built to sell. I've run marketing functions end-to-end, not just executed within them, owning revenue outcomes, leading teams, and staying accountable for the number that actually mattered to the business, not the one that looked good on a dashboard. That's the instinct I'm sharpening at IIM Shillong, reading a business fast, finding where it's actually stuck, and fixing it, regardless of industry or function.
Core strengths
Root-Cause Thinking
When a number breaks, I don’t stop at the first explanation. I trace it through the funnel, the customer, and the process until I find the one thing that, once fixed, moves everything else.
Data-Driven Decision Making
Dashboards tell you what happened. I find out why, and turn that into a decision someone can act on.
Curiosity
I like knowing how a business really works: who’s buying, why, and where the money goes. It makes every marketing decision sharper.