Omkar Mahadik
MBA Candidate, IIM Shillong | Ex-performance marketer who managed ₹25 Cr+ in annual ad spend — now solving business problems at scale.
From marketing execution to management strategy
Over five years, I moved from running campaigns to owning the P&L outcomes behind them — managing ₹25 Cr+ in annual spend across real-estate portfolios and driving ₹660 Cr in booking value. Along the way, I learned that the hardest problems were not in the ad account; they were in pricing, positioning, and organizational alignment. That realization brought me to IIM Shillong, where I am building the structured problem-solving toolkit to work on those problems full-time — with the operator instinct for what actually ships.
Core strengths
Growth & GTM Strategy
Built and scaled acquisition engines across markets — from channel mix to pricing to launch sequencing.
Data-Driven Decision Making
Cut cost of marketing from 13.5% to 1.3% by instrumenting funnels and letting the numbers pick the strategy.
Stakeholder & Client Management
Ran weekly reviews with CXOs and agency partners — aligning ten teams behind one number.
Get in touch
Open to consulting conversations, case discussions, and coffee chats — response within a day.