Driving Rs. 660 Cr in booking value
Overview
A portfolio-wide acquisition program focused on bookings rather than channel-level vanity metrics.
Problem statement
Campaign performance was visible by platform, but not by actual booking value and sales velocity.
Approach
Connect campaign data to booking outcomes
Rebalance budgets by downstream conversion
Review cohorts weekly with business stakeholders
Key findings and results
Rs. 660 Cr
booking value driven
Full funnel
search, social, and remarketing
Weekly
performance governance rhythm
Visuals and charts
Channel mix view
Booking value cohort trend