Budget reallocation playbook
Overview
A repeatable operating playbook for moving spend based on ROI, velocity, and business priority.
Problem statement
Budgets were being adjusted reactively instead of through a consistent decision framework.
Approach
Define ROI guardrails
Score channels by efficiency and scale
Review quarterly with exception rules
Key findings and results
Quarterly
reallocation cadence
ROI
decision guardrails
Playbook
repeatable operating model
Visuals and charts
Budget scoring model
Quarterly review flow